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The BRIEF
To create an identity that was clear, typographic, genderless, semi-medical and visually reflects the clinic as a friendly, modern leader in it’s field.

THE SMILE:
A simple smile reflects both the end result of treatment and the positive friendly atmosphere of the clinic.

THE CROWN:
The crown visually reinforces our tagline. It is a statement of fact and a commitment to excellence. Quite simple, We are the best!

THE TAGLINE:
The tagline is unequivocal without being arrogant. It is simple, positive and most importantly reassuring.

Together all three items present a typographic icon that will become a symbol to associate with excellence in the field of dentistry. It is formal enough to be respected by dental piers and social enough to appeal to the general public. Over the next few months Maxillo will open new premises in Dundalk and we shall see the rollout of the identity and we’ll keep you posted.

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