To create an identity that was contemporary and genderless, attracting both customers on the go and people meeting up with friends.
We combined black and white as theses colours are genderless, visually strong and contemporary.
THE INFINITY SYMBOL:
The symbol is interconnected representing a place where people can meet and connect. The inner negative spaces of the symbol have been designed in a way that the viewer sees different things. Some people will see a night owl, some will see cups and saucers, and some will see chat bubbles.
The colours and symbol are clean and visually bold. Our twist on the infinity symbol and it’s different meanings make it witty and memorable.The result is a strong identity that embodies everything a coffee shop is. It appeals to a wide audience of the general public and would be strong enough to develop into a franchise if the owners decided to expand in the future.